Tees Valley

Working alongside national bodies, local authorities, and businesses, TVCA make Tees Valley an exceptional place to live, learn, work, and visit. The team at Better was tasked with simplifying the brand architecture and creating a cohesive visual style to boost brand awareness. My role focused on constructing a bold and dynamic identity through a highly flexible design system that would unify all channels of communication. Central to this was the creation of Valley Sans, a custom variable typeface designed with minimal negative space to fill layouts and serve as a window into the region. It also incorporates multiple optical sizing options, ensuring legibility at smaller scales.