Rupin

Project Overview

I was asked to create a new brand identity that would help kick-start the brands growth. The solution was an abstract logo mark inspired by mountaineering that embeds a hidden 'R' within it. The brand has a feeling of strength and durability whilst also being timeless due to its simplistic nature. A colour palette of natural tones was selected, paired with a vibrant orange inspired by outdoor wear that would appeal to the target audience.