Rochdale Creates
— Designs & Visuals ©Better AgencyCreating a bold place-branding identity for Rochdale Creates that puts culture and creativity at the heart of its regeneration.
Studio case studyProject Overview
Working with the team at Better, I helped craft a modern visual identity built around bespoke typography and an adaptable monogram-based design system. The brand needed to unite and inspire the community while showcasing Rochdale's creative and cultural strengths to attract investment. After an extensive design phase, the result is a distinctive, community-driven identity that challenges perceptions and repositions Rochdale as a vibrant destination for living, working, and investment.
Related services:
brandProject Scope
- Logo
- Brand Identity
- Guidelines
- OOH Advertising
- Motion
- Type Design
Role
Lead DesignerYear
Studio
Better AgencyCreative Director
John Taylor
Sharp by design
From the logo to the pattern system and icon style, every element was designed to be sharp, distinctive, and confident — reflecting the brand’s personality and voice. The wider design system builds on the shapes and angles of the monogram, creating something truly ownable and consistent across all applications. A comprehensive set of guidelines underpins the work, emphasising the flexible grid system that drives cohesion across branded materials.
From social to the streets
The rollout spanned everything from social templates to signage. To make the brand practical and easy to adopt, I was tasked with creating foolproof Canva templates that allowed the team to publish on-brand social content quickly. The launch also extended into physical spaces, with a branded studio featuring window graphics, wall graphics, and wayfinding that brought the identity to life.
