Mr. Fantasy

Creating an online home for viral music sensation Mr. Fantasy, establishing his digital presence and connecting millions of fans to his world.

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Project Overview

The project set out to build a distinctive digital hub that mirrors Mr. Fantasy's eccentric persona, covering both the design and custom development of the marketing site and extending the new visual language into a customised Shopify theme. Drawing inspiration from 70s posters and advertising, the site leans on bold typography, rich colour and playful layouts, with characterful animations and micro-interactions designed to deepen fan engagement. The result is an immersive, fan-focused world that captures the energy of his viral moments and gives Mr. Fantasy a new digital stage to grow his music. The project was led by the creative direction of Brandon Staniford, who created key visual assets for the site.

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Project Scope

  • Web Design
  • Web Development
  • Shopify

Role

Designer & Developer

Year

Designed for the TikTok generation

Mr. Fantasy has built a global fanbase of millions largely through viral TikTok moments and short-form content. The site needed to hold the attention of swipe-happy audience used to fast, highly visual experiences, so the design leans into bold typography, vivid colour and playful interactions. By focusing on fast performance, mobile-first layouts and and bite-sized content blocks, the site is tuned to hold the attention of an audience that moves quickly.

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The results

The marketing site integrates a privacy-focused analytics setup to track user journeys and measure the effectiveness of key links. The primary goal was to drive visitors to the store, with clear calls-to-action throughout the experience and a mailing list playfully named “The Friends Club”. Within the first 24 hours, the site attracted over 7,000 unique visitors, with around 90% clicking through to the Mr. Fantasy Store and almost 15% clicking to join The Friends Club mailing list.