Chartwell

Chartwell is a global operations consultancy firm. They deliver rapid, remarkable and sustainable productivity gains for manufacturing leaders. The team at Better created a powerful Brand Strategy with new messaging to enable them to challenge bigger competitors. As Lead Designer, I was challenged with creating a refreshed visual identity to accompany the new brand strategy. This included developing a visual concept, typography, colour, grids and layout system. The core idea is built around a simple visual metaphor, The Defining Edge, to represent Chatwell's ability to reveal untapped potential.