Matthew Goodyear

Crafting purposeful brands & digital experiences.

For over 7 years, I've been driven by a simple mission to help companies make a real-world impact. Most recently, I was Lead Designer at Better Studio, and worked on a diverse range of projects across various sectors, from local startups to global organisations. I specialise in logo design, brand identity and website design. I'm currently available for freelance projects.

( Ethos )

Purposeful minimalism

Perfection isn't adding more — it's the art of knowing what to remove. I use minimalism strategically, where every choice is deliberate and considered to enhance clarity, user experience, and brand recognition. The result? Purposeful design that lasts.

Curious by nature

My approach is rooted in the belief that curiosity is the driving force of creativity. Fuelled by a passion for learning and an open-minded attitude, I continuously adapt and explore new ways to improving my work.

( Capabilities )

  • Logo Design
    Send symbol
  • Brand Identity
    Essex Brewery design
  • Web Design
  • Motion Design
  • Print & Editorial
    Chartwell business card